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FRONT FLIP PROGRAM

Merchants subscribing to Front Flip have access to our comprehensive suite of web-based and mobile software applications to serve as a universal customer engagement solution, collectively referred to as the Front Flip Program (the “Program”).

FRONT FLIP COMMAND CENTER

Password protected access to the Front Flip Command Center located at www.frontflip.com/business.View and filter customer data as provided at sign-up, including first name, initial of last name, gender, age, registered zip code, and visit history within the Merchant locations. Profile pictures will be visible for all customers signed into the Front Flip mobile applications through Facebook.Analyze aggregate customer data through an interactive dashboard showing total customers and visits over time, customer demographic split between male and female, customer age distribution, time since last visit, distance traveled to a merchant location, time of visit (“day part”), day of visit (“week part”).Create and manage Front Flip Prizes offered to customers, including the odds of winning, redemption period, prize value, and terms and/or conditions associated with redemption.Create and manage Front Flip Gift campaigns offered to customers, including the recipients, gift message, value, redemption period, terms and/or conditions, the ability for customers to share gifts with other Front Flip users. Merchants can send one gift per month to each customer who has joined their Front Flip Program.View Front Flip Gift campaigns statistics, included number sent, number opened (“unwrapped”), number redeemed and the overall redemption percent.Notify users of gifts they receive through our standard mobile device and standard email notification services.Create and manage locations and groups of locations for reporting purposes.Manage account settings, including administrators, locations search tags, payment information, and billing history.Receive reports via email summarizing customer activity across all locations in the account.

INCLUSION IN THE FRONT FLIP IPHONE AND ANDROID APP

Locations listed within the List View of places to scan nearby.Placed on the Map View so users can visually find locations nearby.Searchable by name and business attributes (“tags”).Business profile listing with location addresses and phone numbers.View location listing on a map or in street view.List of active prizes customers can win from the merchant by scanning a Flip Code (QR code) at a location.List of active gifts customers have received from the merchant and locations to redeem.Social integration, allowing customers to post winning prize experiences on Facebook and Twitter, and share gifts with other Front Flip user.

MERCHANT FRONT FLIP CODES

Unique Flip Codes (QR code) for use in merchant locations and in marketing campaigns.Every new and existing customer scan of the Flip Code is added to the merchant account.

ADDITIONAL PROGRAMS

Front Flip can provide the below services for additional agreed upon terms:

Premium Material Services: Marketing material design and fulfillment services for in-store promotional materials.Premium Marketing Design Services: Design services for email, digital media, print media, social media, customer surveys or other marketing and communication mediums promoting merchant participation in Front Flip.Branded Mobile Experience: Brand-specific gift-wrapping paper for merchant gift campaigns, including a branded icon in the gift list of the mobile applications.Website and Social Promotions: Merchants promoted through Front Flip’s website and/or social networks.Launch Services: Build customized launch programs with integrated training services.Program Management: Consult, plan and manage merchant Front Flip programs in alignment with client objectives.Video: Shoot, edit and deliver professional video assets to your business.